Go Where The Eyes Are
Spend More Time with Your PC than with Your Spouse?
You’re not alone. A 2007 study by Kelton Research found that 65% of Americans spend more time on their computers than
with their spouses or significant others. Heavy Internet users spend 30 hours per week online. Combined with overall PC
usage, most professionals spend 40-60 hours per week on their PC. Compare this to viewing habits for traditional media:
Weekly Media Habits:
- TV 14 hours
- Radio 5 hours
- Newspapers 2 hours
- Magazines 1 hour
Source: (Jupiter Research 2010)
Dealerbug creates a bold, focused communication pipeline
directly to the destination where consumer attention is most focused, PC desktops.
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