About Us

Mike Jennings, Founder

As an automobile industry veteran, Mike brings more than 25 years of experience in all aspects of automobile consumer marketing, including brand management, business strategy, product planning and digital marketing.

Mike managed digital marketing efforts at Ford Motor Company, including: ford.com, dealer websites, Ford
Direct and the Internet lead management program. Mike began his career at Ford in field sales then
progressed into a variety of regional, national and international sales and marketing positions and has helped hundreds of dealers grow their business through better Internet sales and marketing practices.

Additionally, Mike was also the General Manager of Compete, Inc.'s automobile practice where he led a
client services team dedicated to helping automotive professionals use web analytics to enrich their customers’ experiences and deliver stronger marketing performances. He has an MBA from The University of Michigan in Marketing and Finance and a BS degree in Business Administration from Wayne State University.

Email: mike(@)dealerbug.com

Development Partner - Step Change Group

Step Change is an online strategy, design, development and marketing firm based in Portland, OR,
specializing in Social Marketing programs and applications.

Using an agile approach to design and development, Step Change creates effective products in nimble
packages, that leverage a wide range of development platforms such as AJAX, Flash, PHP, Ruby on Rails,
.Net and Silverlight. Their client list includes, Fandango, Stub Hub, Omniture and Sight Speed.

Email: support(@)dealerbug.com

Development Partner - Positively Wired

Positively Wired is an Ann Arbor, Michigan based web design, Internet marketing and branding enterprise responsible for the design and support of our web properties.

Email: info(@t)positivelywired.com

Dealer Advisory Panel

Dealerbug was created with the assistance and input from key auto dealers around the US representing
Infiniti, Jaguar, Volvo, Ford, Lincoln Mercury, Land Rover, Mazda, Saturn and Honda.